Understand the core elements of market learning, and why good companies die before material success in the market if they fail at, or ignore, market-learning.

In this module you will learn how to reliably reach your audience during market learning, without launching the company.  As prospects are inundated with unsolicited outreach, ability to reach the audience is a critical skill for all entrepreneurs.

In this module, you’ll learn what is a “good market”, and what it means for a product to fit that market well.  There’s a clear focus on B2B v B2C PMF, testing processes, how to avoid common company-killing mistakes.

In this module, you’ll learn the core elements of GTM Fit and how they are applied.  GTM Fit is the most critical process before staffing out with a GTM team. 

In this module you will learn how the business model and pricing methods you use impact your GTM operations and the company’s perception in the market. You’ll also understand how the choice of what to charge for matters (e.g. ownership, rental, services, impact).

GTM is entirely multi-departmental. Yet, departmental friction frequently become a problem for operators.  Learn how to design GTM processes, analytics and operational cohesion so the entire company goes to market in a tightly integrated manner.

Learn to understand and identify stages of growth.  Understand how mis-understanding leads to delay, hiring the wrong people, loss of resources and mistakes in timing and key decisions.

Learn to instrument and monitor every GTM action. Detect when PMF or GTMF is deteriorating. Isolate performance changes in people and processes. Eliminate finger-pointing. Use AI and common tools to substantial competitive advantage.

Learn the spectrum of GTM strategies to optimize the field. Learn to select operational components and processes and combine them strategically.  The goal is to increase the velocity of sales and the reliability of the field.

Recruiting and retention of technical talent is hard.  This module will help founders to recruit, retain and motivate people - the only resource that matters.  The same skills developed through other modules are applied.

In this module you’ll learn older methods of selling that still have value.  You’ll also be aware of when various advisors may push something that should be carefully considered.

This module will make you familiar with a number of models of market behavior which are important to understand.  It also covers some emerging models which are related to PMF and emerging in the market.