The Big Picture



LACK OF INFORMATION
HOW WE HELP
MISTAKES ARE MADE
Technical Founder's Shituation
Founders lack relevant knowledge and experience. They can't reach their market, find PMF & GTMF, or design & build multi-departmental operations.
Founders Struggle
Founders seek help and hire growth stage leaders. Growth stage people are experts at execution - after finding PMF, GTMF and the market is well understood. These good people, hired too early, are replaced one by one until they get lucky or fail.
Prendessa's Contribution
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Teach founders how to reach their market and use the scientific method to find PMF, GTMF, and market learning.
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Pathfinders assist founders in market learning.
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Private advisory boards for growth stage CEOs with non-competitive peers who help each other.
Over 100 Companies and Agencies Served
As an Officer, Advisor, or Consultant

THE GO-TO-MARKET PATHFINDER
A newsletter and community supporting entrepreneurs who are committed to success in their market
Members receive a weekly newsletter with thoughtful, actionable commentary to help with critical GTM challenges. Members also participate in an online community where they can interact freely and confidentially with the authors and with each other.