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Don't Let Your Startup Fail

Market Discovery enables teams to learn, survive and thrive.

Startups fail because they operate on untested assumptions about their market, customers, and go-to-market strategy. This leads to products that are difficult to adopt, too risky, or misaligned with customer needs.

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Why Startups Die

The Big Plan

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The Reality

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HI, I'm Dave

I’ve spent 35 years as an operator building and supporting venture-backed startups as CEO, CRO and COO, with 3 IPOs, a half dozen acquisitions, and a few brutal failures under my belt.

 

Recently, I've supported over 120 companies entering new markets and have identified 9 causes of startup failure. I work through them with clients in short, efficient engagements.

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Companies I've Helped

Investors That Have Backed Me

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HOW THE PROGRAM WORKS

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The Market Discovery Process

The Path To Failure

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Market Discovery Is The
Path To Success

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--FAST--
--EFFECTIVE--
--RELIABLE--
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